Advertising,
Marketing, Direct Mail Campaigns, Sales Promotions, Premium Fulfillment, and
Travel Incentives
Mike Testa brings a wealth of
experience and a history of successful incentive travel programs to the
firm's client base. Mike first started with GRA in 1974 as an Account
Executive. In 1980, he left Ohio for California, where for the next 12
years, he worked with some of the biggest names in the incentive travel
industry. During those years, he designed and implemented incentive travel
programs for many Fortune 500 companies.
Mike returned to GRA in 1992, and together with John Rich revitalized
incentive travel programs for the wholesale distributor. He works closely
with the firms account executive team and with Westgate Travel Service,
developing travel programs that generate large sales volume and healthy
profit margins for their clients.