Advertising,
Marketing, Direct Mail Campaigns, Sales Promotions, Premium Fulfillment, and
Travel Incentives
The GRA Graphic Department is headed
by Ralph Silvestro, Senior Creative Director.
Ralph received his BFA from the Cleveland Institute of Art, where he majored
in advertising and design. On July 31, 2002, Ralph celebrated his 41st
anniversary with GRA. His experience and creativity have benefited hundreds
of wholesalers over the years. Some of his work and marketing ideas have
drawn national acclaim.
Ralph works very closely with the account executive team, helping develop
new ideas, promotions and programs.